March 31, 2025

A story of Efficiancy, Quality and Content Expansion - Dovetail

Listen to Ashley tell the Dovetail Story of implementing Orbitvu

Background:
Dovetail Furniture, a leading provider of handcrafted furniture, sought to enhance its product presentation and streamline its digital content creation process. With an extensive catalog, the company needed an efficient solution to capture high-quality images and showcase its pieces effectively.

Challenge:
Traditional product photography required significant time and effort, from manual setups to post-processing. Dovetail Furniture needed a more automated and scalable approach to maintain visual consistency across its product listings while reducing costs and time from the capture and post-processing workflows.

Dovetail Furniture uses Orbitvu's Furniture Studio

Solution:
Dovetail Furniture partnered with Orbitvu, leveraging its automated photography and imaging solutions. Orbitvu's technology allowed for seamless, high-resolution image capture, consistent lighting, and rapid post-processing, ensuring each product was displayed with precision and clarity. When asking Ashley the Inhouse photographer:

"I've definitely seen an improvement in our photo quality - the images are consistently great. Orbitvu provides awesome lighting from every direction and it speeds up our production"

Adding:

It has allowed us to expand our content production from product photography.. We've even starting experimenting lifestyle shots for our website and more! 

Continuing to detail the success of Orbitvus Furniture Studio Solution within their framework and workflow.

Results:

  • Increased Efficiency: The automation reduced the time spent on photography and editing, allowing for faster product updates.
  • Enhanced Visual Consistency: Standardized imaging ensured a cohesive brand presence across digital platforms.
  • Cost Savings: Reduced manual labor and streamlined workflows led to lower operational expenses.
  • Improved Customer Engagement: High-quality images enhanced the online shopping experience, leading to better customer satisfaction and increased sales.

Conclusion:
By integrating Orbitvu's Furniture Studio, Dovetail Furniture successfully optimized its product presentation process, achieving greater efficiency and consistency while maintaining the craftsmanship and detail that define its brand.

Learn how you can benefit from the Orbitvu Solution!

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Save time on photography, processing and exposure.Get a background removed and processed web-ready packshot in 3 seconds.

Savemoney with an automatic in-house photo studio.With an automatic in-house photo studio, it costs less than DKK 6.5 per product.

Increase the conversion on your webshop and products.Get perfect product images that increase conversion, and upload more product images.

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